Lacoste Designer Glasses
One way to describe Lacoste is as unconventional chic. Rene Lacoste, tennis player cum fashion designer revolutionised men’s fashions and these days Lacoste urges you to set your own path.
Renowned for quality and innovation, Lacoste has an unrivalled heritage in the fashion market. It started in 1933. Rene Lacoste founded La Chemise Lacoste with Andre Gillier, who owned the largest French knitwear manufacturing firm at the time. The famous tennis shirt and the famous crocodile logo were created. Lacoste is now one of the best selling brands in Europe with a portfolio of products that include tennis racquets and fragrance. But grab a Lacoste vintage frame for a slice of sports heritage.
Lacoste’s eyewear collection is inspired by the origins of the Lacoste brand, featuring the best in quality materials, and each frame with unique styling and of course that crocodile which has become one of the most recognised logos throughout the world. The eyewear collection reflects Lacoste’s unique classy elegance. Lacoste is defined by the endurance, classicism and functionality that characterised its history.
There’s a real relaxed elegance associated with the Lacoste lifestyle and as such it’s known for easy-to-wear products, but ones that have the high quality and function of such a leisure rich-brand as Lacoste. Fans love Lacoste’s ability to develop pure, classic designs which enrich and enhance a really unique European style.
It was 1980, in the golden age of tennis that Lacoste launched its first sunglasses. Classic stylish and retro the collection today includes vibrant colour blocking, striping and piping. There’s the classic pique texture. Lacoste’s precise style and effortless fluidity are in eyewear form, creating an elegant, defined collection synonymous with the Lacoste name.
The Croc came about after Rene Lacoste made a bet with French Davis Cup team captain that if he won the next game, he should be bought a crocodile case. He lost the game, but played like an alligator according to one American journalist. The animal stuck though and soon the Croc logo appeared on Lacoste’s blazers.
In the 60s and early 80s Lacoste peaked and the style came to be seen as the name and the backbone to the fashionable preppy look.
These days Lacoste want you to be yourself, preppy or otherwise, and pass on the belief of unconventional chic with every jacket, every polo shirt and every suit. Rene Lacoste’s innovation and classic style has endured decades and created one of the most world-widely known brand logos ever. It’s time to snap up some Lacoste.