For more than twenty years the creative team at BLOC Systems eyewear have been creating beautifully engineered eyewear for the fashion conscious and sports minded. Some of the world’s best athletes wear BLOC eyewear thanks to their dependability in extreme situations.
BLOC's roster of athletes includes The Cold Shores Expedition 2010, a record-breaking team of Arctic explorers. At least they would be considered record-breaking if records existed for what they've accomplished. Traversing the island of Spitsbergen with only their skis to transport them, the pioneering team travelled over 600 kilometres in 28 days to reach and return from the northern tip of the island. The north of Spitsbergen is an untamed icy wasteland where polar bears come as standard. The BLOC athletes needed guns to protect themselves from the bears, ropes to protect from unexpected crevasses and BLOC goggles to protect from the glacial conditions they encountered.
BLOC goggles are the goggles of choice for people traversing the frozen wastes of the Arctic tundra. And with a closer look at the technology involved, it's easy to see why. BLOC Goggles feature a dual lens system which keeps the surface in focus and the frames are manufactured to an anatomical standard designed to keep the wearer in the optimal comfort zone.
Tri-layer fleece foam cushion ensures a comfortable and insulated fit. Lens ventilation ensures the airflow is constant and the dual lens always stays clear. BLOC are built for the harshest conditions, from the mountaintops of Europe to the open waters of the Atlantic, and BLOC's determination to never become complacent means BLOC both forecast and react quickly to changes in sport and street fashion, meaning BLOC products are always up to the task.
“Our desire for perfection is limitless, as we continue to explore the boundaries of new production materials and eye protection. In an increasingly competitive world, the dream of offering the very best is now a reality.” That's BLOC's ethos, their business mantra. BLOC work closely with their manufacturers and consider that the key to sustaining successful product development and nurturing new ideas. The closer the relationship between manufacturer and designer, the closer to perfection the final product.
With BLOC's Phantom goggle the peripheral vision is wide, wide as a mountainside, and remains a BLOC faithful favourite. Diablo is the new kid on the BLOC and is a great performance goggle. Then there’s Venom. It’s perfectly built for punishment in the toughest of environments.
Unrivalled impact protection comes as standard issue and 100% UV beating lenses that you can get with a polarised view. If you’re young or just very small of head there’s junior options available too. The BLOC Shark goggle is expertly engineered for the smaller face. The BLOC Shimmer goggle is also designed for the smaller face and provides superior performance in all temperature and weather conditions, whether skiing or snowboarding.
BLOC fuelled a revolution in sports and fashion eyewear across the world and blew apart the notion that perfection can only be achieved with excessive price.