Oakley On Tour
Oakley has always kept a keen eye on cycling. It seems the cycling elite have had their eyes fixed on Oakley too. From Bradley Wiggins to Mark Cavendish, cycling's big names often don the latest Oakley sunglasses on the road. Now Oakley has taken their interest in the sport even further. They've become an official partner of the Tour de France.
The ground-breaking new deal, which begins with the 2013 Tour de France, is huge news for both parties. For , it's certainly a step in the right direction. The elite designer's roots lie in creating arguably the finest cycling sunglasses on the planet.
In fact, Oakley's first athlete endorsement came from three-time Tour de France winner Greg LeMond. In 2012, Bradley Wiggins wore Oakley Radarlock Path sunglasses as he became the first British winner of the event.
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Oakley Radarlock Path sunglasses are the eyewear of choice for 2012 Tour de France winner Bradley Wiggins...
Upon announcing the deal, Oakley CEO Colin Baden has underlined Oakley's desire to move on from the events surrounding former star Lance Armstrong. Baden told Bloomberg Business Week: "I would like to see the sport be what it once was. It's unfortunate what we've all experienced. It would be really nice to get back to the place where it's admired, respected and understood."
The deal certainly makes good reading for athletes. If we were tearing through France at breakneck speeds we'd want our vision at it's best too.
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