Nike

Traditionally associated with sportswear, Nike have stepped into the eyewear market with a versatile range of premium performance sunglasses. A brand that says, 'if you have a body, you are an athlete' and with the power of sport and Nike sunglasses you can unleash your full potential. That’s Nike’s belief. Don’t worry, Just Do It.

What started as a handshake became one of the global forces in sportswear and now almost 1,000,000 people are employed one way or another as a result of the Nike brand. Ideal for golf, running, baseball or any sport Nike gives you performance, coverage and protection. It’s fashionable function and functional fashion.
Although the pair started developing shoes in the 1950s, it was in 1964 when Bill Bowerman and Phillip Knight shook hands to form Blue Ribbon Shoes. Nike became Nike in 1978. Named after the Greek Goddess of victory and a Knight dream, Nike’s winged swoosh logo was created for a mere $35 by a graphic design student and friend of the founders.

Today, Nike’s goal is to carry on this legacy of innovative thinking, developing products that help athletes of every level of ability reach their potential. And one thing that set Nike apart was its unconventional marketing. Back in the 60s Nike took the product straight to the athlete through mailshots.

But there’s more than just sports to Nike vision. The Nike vintage collection is a range of sunglasses that bring the best of both worlds. Here Nike’s specialised technical features are no strangers to stylish vintage shapes. Inspired by European skiers and Hollywood icons such as Steve McQueen and Paul Newman, Nike’s vintage shades lend an old-world cool but with all Nike’s technical functions that fuse perfectly sports and style to a tee.

Nike vision sunglasses feature Flexon memory metal, a highly flexible and durable metal alloy that holds its shape and moves with you. Designed for coverage, stability and comfort, there’s light weight sport-wrap frames, a secure wrap, with temple arm grips and a ventilated nosebridge.

Nike lenses continue Nike’s trend for tomorrow’s innovations. Nike Max speed tint helps reduce the harsh glare reflected off asphalt. Nike know that because a runner’s focus is fixed on one spot for long periods of time, so the lenses are scientifically designed to reduce the tiring and damaging effect this high frequency light. Nike’s Max golf tint enhances critical details on the fairway, while the Max Adapt Max adapt is Nike’s photochromic lens to change as you need and enhance things in ambient light.

Of course being at the top of sports eyewear means Nike have a great range of interchangeable lenses too. Nike interchange gives you the freedom to change your lenses to perfectly match the day’s weather. Secure, precise and versatile.

Worn by the great and the good of sports, Nike eyewear is a brand since its birth that is developed and worn by the world’s best athletes. In those days it was Steve Prefontaine, these days it’s Tiger Woods. Whichever way you look at it, it should be done through Nike eyewear.