Roxy

Have a closer look at the logo. It’s the well-known Quicksilver logo in the shape of a heart. Sportswear legend Quiksilver launched Roxy in 1990. With a swimwear start Roxy has grown into a lifestyle brand with products for every aspect of an active girl’s life, while infusing it with that inimitable Roxy spirit – confident, naturally beautiful, fun and alive.  So this means you get all the Quiksilver quality and expertise, but for girls who love surf and snow. 

The swimwear was a major success and Roxy was to become an extensive brand to rival Quiksilver that would also play a major part in promoting women’s surfing, skiing and snowboarding worldwide.

With swimwear conquered, the brand would turn its attention to sportswear next. In 1992, denim and snow wear were added into the mix. Roxy had revolutionised the female sports market by being the first brand to cater to the lady alone. The Roxy ladies boardshort would really put the brand at the top of its game. Produced in 1994, a more slim line, more feminine solution to boardshorts, Roxy set a new trend that is the standard for ladies that surf or just simply soak up the sun. That same year, Roxy's Pro team took to the waves fronted by World Champion Lisa Anderson. Today, the Boardrider's Team has developed into an accomplished pro women's surfing team that is renowned worldwide. Current team members include: Megan Abubo, Chelsea Georgeson, Veronica Kay, Kassia Meador, Kula Barbieto, Carissa Moore, and reigning world champ Sofia Mulanovich. It was not long before Roxy organised its own surfing event in collaboration with Quiksilver. It still takes place today and one of the most anticipated events on the ASP World Championship calendar. Roxy enjoyed the success so much that they did not stop there. A whole string of events world wide including the Roxy Pro Fiji, the Roxy Pro Gold Coast in Australia, and the Roxy Jam UK, all ASP World Championship Tour events; the Roxy Pro Women's Surf Festival (Australia), one of the biggest World Qualifying Series events on the tour; and a series of amateur surf contests for young surfers the world over.

With such substantial event sponsorship and an ever-expanding team, Roxy is proud to be the largest corporate sponsor of women's surfing worldwide. It’s safe to say Roxy keeps it real being the biggest sponsor of women’s surfing on the planet. As it helps expand women’s surfing its own brand broadens too. Accessories added to its repertoire in the mid nineties were footwear and watches. Roxy Girl came next year and catered for 7-16 year olds. Roxy debuted at New York Fashion week at The Girl's Rule Show in 1996, taking its design credentials into the next level. That year Roxy was also nominated for the "California Rising Star Award" for its sheer innovation of design. The snowline was introduced in 1997 and Teenie Wahine, the brands children’s line.

In 1999 Roxy could be experienced in jewellery, bags, backpacks, skate gear, and Roxy Room which offers bedding and lamps. The brand tackled snowboards head on in 2003 in collaboration with Mervin Manufacturing. Roxy knows no bounds and added literature to its cannon releasing Luna Bay a collection of fiction for girls. A toddler line was also introduced in 2005. Roxy then went to TV. The brand collaborated with MTV and "Surf Girls", was broadcast debuting in 2003. Roxy rider Heidi Drazich was cast. Roxy Ski was launched. Ever expanding its sponsorship of events Roxy would introduce The Roxy Chicken Jams debuted 2004. This is a series of all-girls pro snowboarding events taking place in Innsbruck, Austria and Park City,

Utah.

Olympic snowboarding gold medallist Torah Bright has been sponsored by Roxy since 13 years of age. Bright is regarded as the most advanced female snowboarder to date. 

Following the Roxy mantra that touches all of its products the sunglasses are "fun, bold, athletic, daring and classy". Roxy sunglasses are the ultimate accessory for the girl with an active lifestyle or for beach babes that just want to soak up the sun of course. 

Choose a brand that matches its style with its authenticity.