What's Hot : December 2011


Alexander McQueen

2012 Alexander McQueen sunglasses are now available – hooray. This great British fashion brand produces the coolest most edgy frames, and this latest assortment is no exception. Featuring the coveted skull logo and iconic wood detailing, these sunglasses will add that rebellious McQueen edge to your look.

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Victoria Beckham

Fashion designers come and go but Victoria Beckham has her Jimmy Choos firmly under the table. Since winning Designer Brand of the Year at the 2011 British Fashion Awards, her sunglasses are now the hottest in which to be seen. There are so many knockout-styles that you need to see them all yourself. So shop the collection today and prepare to fall in love with some jaw-dropping frames.

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Emporio Armani

To celebrate its 30 year anniversary Emporio Armani has designed a unique frame collection ranging from transparent visors and oversized shades. Take for example Emporio Armani 9607, which is covered in velour material for a soft and sumptuous fit. But for those who prefer their eyewear  to be smooth rather than furry, Emporio Armani has created a gloss version too.

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Stella McCartney

There's so many sunglass collections to look out for next year. But our eye will be on Stella McCartney, who will be showing a one-off collection at London Fashion Week in February. As such, we've decided to spotlight her current range, which effortless illustrates our affection for clean, smooth lines. One try of Stella McCartney sunglasses, and we're sure you'll succumb to their endless sophistication.

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Electric Goggles

Snow fans, may we introduce our current obsession – Electric Freak Out. These goggles are the winter wake-up call you’ve been waiting for. With its off-the-wall design and anti-fog technology, they’re our favourite frame this season. We’ll be wearing ours on the Aosta Valley, Italy, and will still be wearing them this time again next year thanks to their hardwearing design.

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