Italia Independent declares 'quality is no longer enough for the independent individual' and injects the 'made in Italy' moniker with new daring. A highlight at Milan Design Week, traditional design is cut with new materials taking in apparel, interiors, sports gear, bicycles and sunglasses. Contemporary concepts for classic design are created in collaboration with brands such as Borsolino and Arfango.Classic style is refreshed with velvet treatment or high shine metallics or heat sensitive colour. Minimalist branding matches a strong contemporary aesthetic. A growing celebrity following has seen Karl Lagerfeld, Anna Dello Russo, Andrea Pirlo and Jessica Alba wear these sunglasses.