Following the success of the Polo and Purple Label brands, it was in 1999 American designer Ralph Lauren launched his more accesible Ralph label. Aimed at women between 16 and 25, Ralph captures the energy and the passion of the young woman today. Its sunglasses collection Ralph injects a fresh vibrant chic into every frame. While contemporary and unique designs feature throughout, Ralph also showcases the main label’s polished image and American foundations. It has helped Ralph Lauren become a global name throughout fashion, fragrance and accessories.